Unlock the Secrets of the U.S. Romance Reader

Inside the Heart of the Market: A Data-Driven Analysis of Romance Readers in the U.S.

This exclusive white paper distills over 10 million data points into clear, actionable strategies that transform how romance books are discovered, loved, and sold.

Download it now!

Whether you’re a bestselling author, indie dreamer, or marketing team, this is your roadmap to emotionally intelligent, performance-driven growth.

10000000

Datapoints

296

Tropes Analysed

438

Cups of Coffee

2190

Virtual High-Fives

Who are they and how do they decide what to read?

With the proliferation of mobile reading, social media discovery, and Kindle Unlimited (KU), it is vital to understand how readers—particularly women aged 30 and above—discover, engage with, and purchase romance fiction.

From our analysis of over 10M datapoints, here's what we know:

Meet Emily

Understanding your readers is critical to reaching them.

She’s 36, lives in Austin, Texas, and holds a marketing degree she never really used — instead, she’s carved out a life of quiet ambition.

She’s single (by choice), reads a book a week (sometimes two), and she’s equally at home running a bookstagram as she is losing herself in a spicy Mafia romance at midnight.

Emily discovered her last 10 reads through BookTok, prefers paperbacks for aesthetics but devours Kindle Unlimited for speed, and has opinions about everything from Alpha heroes to dual POVs.

She’s fiercely loyal to the authors she loves, will absolutely preorder a book six months out, and isn’t afraid to leave a 3-star review if the ending didn’t land. She’s not just reading romance — she’s living it, in her own way.

We know exactly how to reach Emily and the thousands of other readers you want to target.

Discover

Your readers' key reading habits and behaviors and how they've changed
Why readers are still buying paperbacks and hardbacks
Which (sub)genres will drive most sales
Which channels drive conversions

The psychological triggers you need to know about
The emotion behind every purchase
How to use data to stand out in a crowded marketplace

When I first started to work with Josh, I was a solid midlist author with a growing platform. Immediately, Josh was able to grasp the nuance of the publishing industry and provide data-driven insights to lead my marketing efforts. His expertise in customer behaviour, ad design and analytics, and marketing strategy is exceptional.

Scarlett Cole

USA Today Bestselling Author

Carly joined us as a referral from Scarlett, following our success in making her books into bestsellers. She came to us with a hugely popular backlist but a common problem: slowing sales and negative ROI on advertising spend.

Carly Phillips

New York Times Bestselling Author

Cindy Kirk is a Booksellers' Best and Holt Medallion winner as well as a National Readers' Choice Awards finalist. Her stories have found a following among readers looking for books that are rich in plot, emotions, and characters. Christmas in Good Hope, the first book in her popular Good Hope series, hit #1 on the Amazon bestseller list for both Contemporary Romance and Women's Fiction.